When marketing has to sort out priorities and get the business moving again.
I come in on concrete marketing and demand problems: diagnosis, priorities, plan and, when needed, supported execution until it happens.
If any of this is happening, there is a conversation to have.
- Marketing is not helping to sell.
- There is investment, but no clarity on what is working.
- The brand looks good, but it does not translate into demand.
- Marketing and Sales are working disconnected.
- There are many channels open and few priorities.
- There is a launch or an expansion, and the structure to sustain it is missing.
- There is a team, but senior direction is missing.
Five fronts, with ownership of the outcome.
Marketing & Business Strategy
Diagnosis, priorities, planning and budget, tied to commercial objectives rather than to a campaign calendar.
Growth & Demand
Demand generation, funnel, performance and conversion: where the lead is lost and which channel brings the one that closes.
Brand & Go to Market
Positioning, value proposition, launches and the entry of new brands or lines into the market.
Commercial, Retail & Trade
Point of sale, branch network, customer journey and the joint work between marketing and sales.
AI & Marketing Operations
AI applied to real problems: research, analysis, content, documentation, processes and internal systems. AI-assisted prospecting and lead generation, currently in development.
Four ways to work together.
The format is defined by the problem, the timeframe and the level of ownership it requires.
Strategic consulting
A defined problem: diagnosis, strategy, plan and priorities, working directly with senior management.
When you need to decide where to go, before spending another peso.
Senior freelance · specific project
A need with a beginning and an end: go to market, growth, trade, campaign strategy, retail, brand or content production.
When the team exists but the project calls for a senior profile that is not inside it.
Interim marketing leadership
Temporary leadership of the area: sorting things out, deciding, coordinating team, agencies and vendors, and reporting to management.
A departure at head or management level, a reorganisation, a transition, or a role that does not yet justify a permanent hire.
Special projects and partnerships
Projects across Chile, Brazil and LATAM: launches, regional operations, adaptation between markets and partnerships.
When the project crosses a border or a language.
From the problem to the result, without letting go of execution.
- 01
Understand the problem
What is being sold, to whom, at what margin, and what is blocking the close.
- 02
Define priorities
What gets done first, what gets postponed and what stops being done.
- 03
Design the response
Strategy, plan, allocated budget and metrics agreed before starting.
- 04
Execute or support
Vendors, production, team and point of sale. I do not hand over only the diagnosis.
- 05
Measure and adjust
Whatever does not move the number is corrected or cut, and the process stays in place.
Three problems, three results.
Multi-brand automotive marketing
Twenty brands, 67 branches and a budget that demanded efficiency in every cycle.
National Marketing Manager
35% less investment while sustaining demand generation
See caseStrategy redefinition in travel
Eroded positioning and channels that no longer brought the right customer.
Independent project · Travel
+35% in sales in year one and +55% in year two
See caseAcquisition and funnel in aviation
The process generated leads, but did not convert them.
Independent project · Aviation
+45% in service contracting
See caseIt works best when…
- There is a real decision to make, not a presentation to commission.
- The problem is concrete and someone has the authority to solve it.
- Senior judgement is needed, not one more layer of coordination.
- There is capacity to implement, in-house or with me inside.
I work with general management, marketing and commercial teams. In person in Santiago and remote for Chile, Brazil and the rest of LATAM.
Tell me what you need to solve.
Write to me with what is happening in your business. If I can help, I will tell you how and in what format. If I cannot, I will tell you that too, and where it makes sense, who to talk to instead.