Projects that show what marketing can do for a business.
Strategy, production and consulting. Each case was a real problem, with a real team and a concrete result.
Some clients are described by sector where confidentiality has to be preserved.
- 01
Multi-brand automotive marketing
Twenty brands, sixty-seven branches and five business lines, with a budget that demanded maximum efficiency in every commercial cycle.
Corporate role · Automotive industry · National network · B2C and B2B · 2022 – 2026
Read the case20+
Brands in the portfolio
−35%
Marketing investment
- 02
Sodimac
Three retail brands with constant demand for content for e-commerce, print catalogues and commercial campaigns, with a fixed team and a fixed budget.
Corporate role · Sodimac · Large-scale retail · 2019 – 2020
Read the case9
People on the team
3
Brands in the group
- 03
Motorola
Executive production of a Motorola photographic campaign shot in Chile for the Brazilian market: local production structure, vendors, locations, wardrobe, art direction support, logistics and on-the-ground execution.
Independent project · Motorola · Consumer brands · 2022
Read the caseGlobal
Campaign reach
2 countries
Stakeholders coordinated
- 04
Miniso
Local production and campaign execution for an international Miniso project commissioned from Mexico: two campaigns in a single year, with live brand activation, in-store experience, teams, vendors and logistics.
Independent project · Miniso · International retail · 2023
Read the case3 formats
Outdoor, activation and digital
Seasonal
Global calendar adapted to Chile
- 05
Travel · confidential client
A company whose positioning had been eroded by a market that had changed, with acquisition channels that no longer brought in the right customer.
Independent project · Travel · confidential client · 2020 – 2022
Read the case+35%
Sales, first year
+55%
Sales, second year
- 06
Aviation · confidential client
The process generated leads but did not convert them. The problem was not acquisition but what happened afterwards.
Independent project · Aviation · confidential client · 2020 – 2022
Read the case+45%
Service contracting
Sustained
Result over time
- 07
Audiovisual production · television
An original project taken from idea to screen, competing for one of the most demanding audiovisual funds in Chile.
Executive production · Audiovisual · television · 2014 – 2019
Read the caseFondo CNTV
Awarded
Full series
Produced and aired
Do you have a project like this?
If you are looking for someone who understands marketing from the business side, and who can design the strategy, lead the team and execute it, write to me.