Marketing that connects brand, demand and business.
Senior marketing executive. I have led strategy, brand, growth and execution in national-scale operations in Chile, with work and projects across Chile, Brazil and the rest of LATAM.
Head of Marketing · Marketing Director · Marketing Management
USD 1.5M+ in budget · 67 branches · ≈20 brands
Marketing & Business Strategy · Santiago, Chile
USD 1.5M+
Annual marketing budget
67
Branches in a national network
≈20
Brands in multi-brand operation
Chile · Brazil · LATAM
Regional experience
Where this track record was built.
+21
Audiovisual productions
+17
Of those, as executive producer
This is not a wall of logos. Each group states the actual relationship: a brand I was responsible for inside a job is not the same as a client of my own.
Companies
Corporate experience
- Sodimac
- DIFOR Chile
- Rock Up TV / Lagoa
Brands I managed
Fourteen light-vehicle brands and six truck brands
- Ford
- Nissan
- Peugeot
- Citroën
- MG
- and 6 more
Independent projects
My own clients
- Motorola
- Miniso
- Travel
- Aviation
Executive production
Advertising, television and film
- Red Bull
- Seguros Falabella
- Hites
- Multilaser
- PDI
- and 8 more
One track record, three ways to put it to work.
Selected experience.
Multi-brand automotive marketing
National marketing for 20 brands and 67 branches
- Brands in the portfolio
- 20+
- Brands in the portfolio
- Marketing investment
- −35%
- Marketing investment
Content & Production & Retail
Sodimac
Multimedia and content production for three retail brands
- People on the team
- 9
- People on the team
- Brands in the group
- 3
- Brands in the group
Audiovisual production · television
Executive production of the series Robinsones
- Awarded
- Fondo CNTV
- Awarded
- Produced and aired
- Full series
- Produced and aired
Problems I can take on as a project.
I work directly with senior management, on a defined scope and with ownership of implementation.
- 01Marketing investment grows and sales do not
- 02A new market to enter or a new line to launch
- 03The funnel generates leads that do not convert
- 04The brand is inconsistent across channels and point of sale
- 05Marketing leadership is missing for a defined period
I also build my own projects.
Hospitality in Ceará, travel, an editorial short-story project and AI systems. I founded them and I run them.
Campaigns, retail and production, across four markets.
What could we build together?
If you are looking for marketing leadership with real experience in automotive and retail, in Chile, Brazil or regional LATAM, or you have a consulting problem to solve, or you want to build something with me, write to me.
mari@mariannacardoso.com