National Marketing Manager: a track record in automotive, retail and LATAM.

March 2026 – Present

Remote

Marketing Strategy & Project Management

Independent

Micro and small businesses · Chile and Brazil

Independent marketing projects combining strategy, demand generation, content and the practical application of artificial intelligence tools.

• Developed marketing strategies and plans tailored to specific objectives, audiences and markets.
• Implemented digital and content initiatives focused on communication and demand generation.
• Applied artificial intelligence to research, analysis, content generation and process optimisation.
• Adapted and localised content between Spanish and Portuguese, accounting for language and cultural context in Chile and Brazil.
• Managed projects from initial definition through coordination and delivery follow-up.

July 2022 – January 2026

Santiago, Chile

National Marketing Manager

DIFOR Chile

Multi-brand automotive group: light vehicles, trucks, fleet, insurance and operating lease (B2C and B2B)

Led the marketing function at national level, with responsibility for strategy, budget and teams, integrating digital marketing, performance, trade marketing, media, events and sponsorships across digital channels and the physical network.

• Led the annual marketing budget: strategic definition with senior management, allocation, optimisation and ongoing reporting.
• Strategy and leadership of national trade marketing: network standardisation, point-of-sale campaigns, launches, commercial activations, brand events and test drives.
• Defined and controlled digital and media investment: paid media, SEO/SEM, social, email marketing, content and traditional media, focused on demand, efficiency and return.
• Took part in the weekly commercial committee across all brands, reviewing sales and stock and adjusting campaigns and activations in real time.
• Led multidisciplinary and regional teams, and managed agencies, vendors and media partners.
• Go-to-market for new brands in the Chilean market: proposal, production of materials, network training and point-of-sale activation.

September 2020 – June 2022

Remote

Strategic Marketing Consultant

Independent · Latin America

SMBs, mid-sized companies and international brands

Strategic consulting for companies of different sizes and sectors, from diagnosis through to oversight of execution, working directly with senior management.

• Strategic marketing redefinition in the travel sector: positioning, segmentation and value proposition.
• Redesign of acquisition and the digital funnel in the aviation sector, with follow-up and iteration on results.
• Coordinated teams of between 1 and 15 people depending on the project.

September 2019 – July 2020

Santiago, Chile

Multimedia & Content Production Manager

SODIMAC S.A.

Large-scale retail: Sodimac, Sodimac Constructor and Homy

Led the Multimedia and Content Production area for the group's three brands, with team leadership and budget responsibility.

• Led a team covering photography, editing, design, video and digital content management.
• Developed an internal system to automate web editing, reducing turnaround times and scaling production capacity.
• Budget optimisation that made it possible to run additional campaigns with no increase in investment.
• Produced content for digital and print catalogues, commercial campaigns, e-commerce and marketplaces.
• Governance of corporate digital assets, ensuring brand consistency across the three brands.

August 2014 – January 2019

Latin America

Executive Producer & Project Manager

Rock Up TV / Lagoa

Audiovisual: television, advertising and film

Executive production and project management for audiovisual content, leading teams, budgets and schedules, developing commercial proposals and managing sponsorships.

• Executive production of award-winning content, including Robinsones, winner of the CNTV Fund.
• End-to-end production management: development, pre-production, shooting, post-production and delivery.
• Led creative and technical teams: direction, cinematography, sound, editing and field production.
• Developed commercial partnerships and managed sponsorships.