Marketing·August 20, 2026· 4 min
The marketing that starts at the sale
The difference between doing marketing from the business side and doing it from the communication side is not a matter of style. It is a matter of results.
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Insights
What I am thinking out loud.
Marketing, growth, retail, automotive and applied AI. Written from the operation, not from theory.
I write about what I had to solve: splitting a budget across twenty brands that compete with each other, holding the coherence of a 67-branch network, bringing a global campaign down to a local market, or working out why a funnel that generates contacts closes none of them.
These are not summaries of what other people say, and they are not LinkedIn formulas. They are decisions I made, with what was there before and what changed afterwards.