Marketing Executive · Strategy, Growth, Brand & Trade
Based in Santiago, Chile · Work authorisation: Chile, Brazil and the European Union
7+ years leading marketing strategy, budget and teams in retail, automotive, consumer goods, travel and services. A profile that designs the plan and also executes it.
Available for a permanent role in Chile and for strategic consulting projects.
Marketing Strategy and Project Management
Independent · Chile and Brazil
National Marketing Manager
Multi-brand automotive group · Chile
Strategic Marketing Consultant
Latin America · remote
Multimedia & Content Production Manager
Large-scale retail · Chile
Executive Producer and Project Manager
Audiovisual · Latin America
I come from operations where marketing is reviewed every week against sales and stock. I look at the number before I look at the asset.
I design the plan and I implement it. I do not hand over a document and step away from the project.
A seven-figure budget, a national physical network, twenty brands in parallel and multidisciplinary teams.
Ten years producing content before directing it. I know what is possible, what it costs and how long it takes.
Brazilian, living in Chile. I read both contexts from the inside, not from a manual.
Tools turned into concrete workflows, not into a weekend curiosity.
Automotive industry · National network · B2C and B2B
Twenty brands, sixty-seven branches and five business lines, with a budget that demanded maximum efficiency in every commercial cycle.
20+
Brands in the portfolio
Sodimac · Large-scale retail
Three retail brands with constant demand for content for e-commerce, print catalogues and commercial campaigns, with a fixed team and a fixed budget.
9
People on the team
Aviation · confidential client
The process generated leads but did not convert them. The problem was not acquisition but what happened afterwards.
+45%
Service contracting
Marketing management, senior management or leadership in Chile.
Diagnosis, strategy, go-to-market or funnel redesign.
Responsibility for the area over a defined period.
Expansion, localisation and commercial development between both markets.
No intermediaries. Write to me and I answer myself.