Marketing that answers for strategy, budget and results.
Senior Marketing & Business Strategy executive · BSc in Business Administration
7+ years leading marketing in multi-brand automotive, large-scale retail, consumer goods, services and travel, in B2C and B2B environments.
Santiago, Chile · Chile · Brazil · LATAM
Where marketing starts answering for the business.
I work where marketing stops being only communication and starts answering for demand, execution and results. I did not get there from advertising: I am a Business Administration graduate, and that base shows when a budget has to be defended.
I started in audiovisual production, with dates that did not move. Then came large-scale retail and, later, marketing leadership of a national automotive network. Each stage added a layer: to produce, to scale, and to answer for the number.
An idea without production is just an idea.
The size of what I have been responsible for.
USD 1.5M+
Annual marketing budget managed
Defined together with senior management, allocated by brand and channel, with ongoing reporting.
67
Branches in a national network
Network standardisation, point of sale, launches and activations.
≈20
Brands in a multi-brand operation
14 light-vehicle brands and 6 truck brands, plus fleet, insurance and operating lease.
- Marketing investment optimised: 35% less spend while sustaining demand generation.
- Digital marketing influenced around 60% of sales.
Figures from the period as National Marketing Manager in multi-brand automotive, 2022–2026.
Production, retail, automotive and independent work.
Companies and job titles are stated exactly as they are. My own projects are not part of this line.
- Mar 2026 – PresentIndependent
Marketing Strategy & Project Management
Independent · Chile and Brazil · remote
Strategy, demand, content and applied AI for micro and small businesses.
- Jul 2022 – Jan 2026Company
National Marketing Manager
DIFOR Chile · Santiago, Chile
National marketing for a multi-brand automotive group: strategy, budget and teams.
Brands under my responsibility: Ford · MG · Chery · Hino
- Sep 2020 – Jun 2022Independent
Strategic Marketing Consultant
Independent · Latin America · Remote
Consulting for SMBs and international brands, from diagnosis to execution.
Projects: Motorola · Miniso
- Sep 2019 – Jul 2020Company
Multimedia & Content Production Manager
SODIMAC S.A. · Santiago, Chile
Led the area for Sodimac, Constructor and Homy, with a team of nine.
- Aug 2014 – Jan 2019Company
Executive Producer & Project Manager
Rock Up TV / Lagoa · Latin America
Television, advertising and film, including Robinsones, winner of the CNTV Fund.
Own projectI also build projects of my own.
See projectsFour things I always do, in any industry.
I start from the commercial problem
I ask what is being sold, to whom, at what margin, and what is blocking the close. The brief comes out of that.
I connect marketing with sales
Weekly commercial committee, stock and rotation in plain sight, and campaigns adjusted to that week.
I take strategy down to execution
I work with teams, agencies and vendors until the network has the asset and knows how to use it.
I measure, prioritise and adjust
I prioritised the channels bringing leads that closed and renegotiated the rest. Investment dropped 35% and demand generation held.
Six territories, with real ownership in each one.
Marketing & Business Strategy
Strategy tied to commercial objectives, budget and sales targets.
Brand & Go to Market
Positioning, launches and entry of new brands into the Chilean market.
Growth & Demand Generation
Paid media, SEO/SEM, funnel and CRM, focused on the leads that close.
Commercial, Trade & Retail
National trade marketing, point of sale, activations and events.
Execution & Production
Audiovisual and content production: teams, vendors, deadlines and budget.
Applied AI
Research, analysis, content and automation of day-to-day work.
Two markets, three languages and a business foundation.
- Based in
- Santiago, Chile · more than a decade
- Nationality
- Brazilian · Portuguese citizenship
- Work authorisation
- Chile, Brazil and the European Union, without sponsorship
- PortugueseNative
- SpanishFluent / professional
- EnglishIntermediate, improving
Business Administration
Universidade Anhembi Morumbi, Brazil
Diploma in Audiovisual Production
Centro de Artes Audiovisuales de Guadalajara, Mexico
English · Level 6 Intermediate
ILAC Toronto · completed August 2026
Academic exchange
Universidad Andrés Bello, Chile · 2007–2008
The full CV, in PDF.
Direct download, no form. English version, updated to September 2026, with roles, dates, results and education.
If this matches what you are looking for, let's talk.
I am open to head of department, deputy management, management or Head of Marketing roles in Chile, Brazil or with regional scope, and I also take on consulting projects.