Redesign of digital acquisition and funnel in aviation
Aviation · confidential client · Chile · 2020 – 2022
A company in the aviation sector needed to increase service contracting through digital channels. The existing process generated leads, but converted them at a rate far below what the business needed. The initial diagnosis pointed at acquisition; the real problem was further down the funnel.
Strategic marketing consultant. Diagnosis of the digital acquisition process, redesign of the conversion funnel and supervision of implementation.
A 45% increase in service contracting, sustained over time, which confirms that structural changes to the process, and not a one-off campaign, were the source of the result.
That I read the whole funnel and look for the problem where it is, not where it is most comfortable to look.
Audiovisual production · television
An original project taken from idea to screen, competing for one of the most demanding audiovisual funds in Chile.
Fondo CNTV
Multi-brand automotive marketing
Twenty brands, sixty-seven branches and five business lines, with a budget that demanded maximum efficiency in every commercial cycle.
20+
Sodimac
Three retail brands with constant demand for content for e-commerce, print catalogues and commercial campaigns, with a fixed team and a fixed budget.
9
If you are facing something similar, write to me and we can talk, with no commitment.
mari@mariannacardoso.com