Case 03Independent project

Motorola

International photographic campaign produced in Chile

Motorola · Consumer brands · Produced in Chile for the Brazilian market · 2022

Content & Production
Consulting
Branding

Group of friends outdoors taking a photo with a white Motorola phone

Global

Campaign reach

2 countries

Stakeholders coordinated

The challenge

Motorola needed to deliver a global photographic campaign out of Chile, coordinating local production with the standards and visual guidelines set by the central team in Mexico. The project called for a counterpart who understood both the creative logic of the brand and the real logistics of a production.

My role

Production direction and marketing consulting. Direct liaison between the brand's central team in Mexico and the production teams in Chile.

What I did

01End-to-end production management: pre-production, location and crew selection, set direction, post-production and delivery.
02Alignment of the global visual guidelines with local execution, in coordination with the marketing team in Mexico.
03Direction of additional activations and campaigns in Chile within the same engagement.
04Management of local vendors: photographers, technical crew, locations and post-production.

The work

A selection from the photographic campaign produced in Chile, within the visual guidelines set by the brand's central team.

Photographic campaign

Produced entirely in Chile: locations, technical crew, set direction and post-production.

See the original post ↗

Woman in a yellow coat using a white Motorola phone on the street

Woman in a beige sweater holding a white Motorola phone in front of a concrete building

Close-up of a blue Motorola phone in hand, over a tweed coat

Man sitting on a flight of steps with a grey Motorola phone in his hands

Detail of a white Motorola phone held beside a mustard coat and orange trousers

Detail of a white Motorola phone in the hand of a woman walking

The result

A global campaign delivered from Chile within the brand's standards and handed over on time to the central team. The project consolidated the capacity to manage demanding productions with stakeholders in different countries simultaneously.

What this case shows

That I can take charge of an international production from Chile, coordinating counterparts in another country and delivering material for a global brand.