Multimedia and content production for three retail brands
Sodimac · Large-scale retail · Chile · 2019 – 2020
Sodimac runs three retail brands in Chile, with permanent demand for visual content for e-commerce, marketplaces, digital and print catalogues and high-impact commercial campaigns. That volume had to be sustained without sacrificing quality or deadlines, while at the same time professionalising the management of corporate digital assets, which was scattered.
Multimedia & Content Production Manager. Led the area for the group's three brands: team leadership, budget management and coordination of production across every channel.
Six additional campaigns delivered within the same budget, as a direct result of reorganising the workflow and renegotiating with vendors. The internal API permanently reduced web editing times. Digital asset management was professionalised, with brand consistency across the group's three brands.
That I can set up and lead a production operation that supplies several brands at once, with my own team and a budget that delivers more than it takes in.
Motorola
Executive production of a Motorola photographic campaign shot in Chile for the Brazilian market: local production structure, vendors, locations, wardrobe, art direction support, logistics and on-the-ground execution.
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Local production and campaign execution for an international Miniso project commissioned from Mexico: two campaigns in a single year, with live brand activation, in-store experience, teams, vendors and logistics.
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Travel · confidential client
A company whose positioning had been eroded by a market that had changed, with acquisition channels that no longer brought in the right customer.
+35%
If you are facing something similar, write to me and we can talk, with no commitment.
mari@mariannacardoso.com